About Us

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Founded in 1870

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions to the automotive world and its related industries—automotive and commercial vehicle manufacturers and dealers, automotive aftermarket companies, insurance companies, finance companies, media companies, advertising agencies, consulting organizations, government agencies and market research firms.

We collect and interpret global data and provide extensive automotive business expertise to help assist our customers with their most important market issues. Among other things, we help them:

  • Understand their market position
  • Identify trends
  • Build brand loyalty
  • Conquer new business
  • Improve return-on-investment
  • Gain a competitive advantage
  • Make better, more confident business decisions

A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.

Our Mission

To collect and interpret data and apply our automotive business expertise to help our customers make good decisions...more

At R. L. Polk & Co., our people are every bit as important as the products and services we sell. Every position plays a vital role in the company’s success. Through dedication and teamwork our staff is helping to shape the global automotive information solutions industry—and you can be an integral part of our growth and success.

Your opportunity for career growth is as unlimited as your imagination, passion, creativity and dedication. Polk understands the value of its employees and provides competitive salaries, coupled with contemporary benefit programs to assure a sound financial future for its workforce. Polk is an equal opportunity employer dedicated to embracing diversity and committed to attracting and retaining bright, talented, skilled individuals who desire to be a part of today’s fastest growing information industry.

R. L. Polk & Co. is an equal opportunity employer.  Applicants will be considered without regard to race, citizenship, creed, color, sex, religion, age, national origin, marital status, physical or mental disabilities, sexual orientation or veteran status. Further, R. L. Polk & Co. provides reasonable accommodation upon request, in accordance with State and Federal laws

 

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News

Welcome to the Polk Knowledge Center !!

Posted 6 months ago by Jay Marshall

Here you will find an evolving collection of reports and insightful analysis about the automotive industry. Put our knowledge to work for you -- explore the resources below to see how Polk can help you address your business challenges. Please visit http://www.polk.com/knowledge/ for more information.

 

 

 

R. L. Polk & Co. wins the Arbor Award!

Posted 10 months ago by Jay Marshall

Southfield-based data management and marketing firm R.L. Polk & Co. is trying social networking sites and other online resources to create an “interactive portal” between the company and those who would like to work there.

Gen-Y Recruiting, Listening Up, Virtual HR Learning, and Innovation Teams Take Top Honors at 2009 Arbor Awards for Excellence

R. L. Polk & Co., University of Michigan, Comerica and NSF International to be honored Thursday, March 12 by The Arbor Consulting Group and Eastern Michigan University for best practices in human resources.

Northville, Michigan… Four Michigan employers are the recipients of the prestigious 2009 Arbor Awards for Excellence in recognition of their innovative human resource strategies that are helping to build Michigan’s new knowledge-based economy. The awards will be presented Thursday, March 12 at a special breakfast ceremony courtesy of The Ritz-Carlton in Dearborn, Michigan beginning at 7:30 AM.

The 2009 Arbor Awards for Excellence recipients are:

  • R. L. Polk & Co., a global company that specializes in automotive information and marketing solutions. Based in Southfield with offices worldwide, R. L Polk & Co. is pioneering new methods of recruiting high tech talent using social media strategies such as chat rooms, Facebook, Twitter and a robust internship program, strategies that enable job candidates, in particular techies from Generations X and Y, to “experience Polk.” Polk has developed a pipeline of qualified candidates and talent pools. Their philosophy is to “Hire slow. Hire tough,” taking two to three months or longer to make the right hire. As a result of Polk’s Recruiting for Results strategy, employee recruitment, retention and satisfaction have increased dramatically. Named as a “Cool Place to Work” by Crain’s Detroit Business in 2007, 86.5% of employees surveyed recently would recommend Polk as a place of employment.

More Blog Posts »

 

Jeans and Tennis Shoes Everyday!

  • Fitness Center Adds Personal Trainer
  • Jeans & Tennis Shoes every day!

Welcome to the Polk Knowledge Center

Here you will find an evolving collection of reports and insightful analysis about the automotive industry. Put our knowledge to work for you -- explore the resources below to see how Polk can help you address your business challenges.

Visit: http://www.polk.com/knowledge/





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Locations

Polk
26955 Northwestern HWY
Southfield, MI, United States
48033
800.464.7655
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